How to Increase Instagram Followers in 2023

Instagram, boasting over a billion users worldwide, offers an expansive audience that can become your brand’s advocates, influencers, and customers. This platform is brimming with potential. Here, we’ll delve into the top Instagram marketing trends and effective strategies to boost your followers.

Latest Trends in Instagram Marketing

Here are the latest trends in Instagram marketing:

1. Instagram Stories

Instagram Stories

Share engaging, ephemeral content that lasts 24 hours. Ideal for showcasing behind-the-scenes moments, promoting limited-time offers, and conducting live interactions.

2. Influencer Marketing

Instagram Influencer Marketing

Collaborate with influential personalities who have substantial and engaged Instagram followings. They can effectively promote your products or services, enhancing your brand’s visibility and credibility.

3. Instagram Shopping

Instagram Shopping

Transform Instagram into a retail hub, allowing businesses to sell products directly through the app. Simplify the shopping process, enabling users to browse and purchase with ease.

4. Instagram Reels

Instagram Reels

Responding to the demand for short-form video content, Reels enables businesses to express creativity and engage users through brief, captivating video clips.

5. Use of AR Filters

Instagram AR Filters

Augmented Reality (AR) filters are gaining popularity as a tool for brands to boost customer engagement and promote products in interactive and fun ways.

How to Increase Followers on Instagram?

You can use following ways to increase Instagram followers:

1. Optimize Your Bio

Optimize Instagram Bio

Craft an engaging bio that serves as your brand’s homepage. Include a link to your website or recent content for easy access. Add relevant hashtags to pique visitor interest.

2. Utilize Relevant Hashtags

Instagram Hashtags

Introduce your content to new audiences with branded hashtags or those relevant to your target audience. Relevance increases the chances of followers.

3. Time Your Posts Right

Optimal Instagram Posting Time

Maximize visibility by posting at optimal times. Research by Sprout Social suggests that, in the pre-COVID era, the best posting times were 11 AM on Monday, Tuesday, and Friday, and 2 PM on Tuesday.

4. Attract Competitor’s Followers

Attract Competitor's Followers on Instagram

Engage with your competitors’ followers. These users are potential brand advocates. Follow, like, and comment on their content to develop your brand’s presence.

5. Leverage Sponsored Posts and Product Reviews

Sponsored Posts and Product Reviews on Instagram

Identify influencers in your industry to advertise your content to a broader audience. Collaborate with influencers who have over 20,000 subscribers, and consider sending them your products for reviews.

6. Utilize Geotags for Local Exposure

Use Geotags for Local Exposure on Instagram

Tag your location in posts and stories to attract local audiences. Contribute content related to that location.

7. Make Instagram Stories

Create Instagram Stories

Boost authenticity and engagement using Instagram Stories. Showcase blogs, posts, and industry-relevant content. Provide a behind-the-scenes look at your brand.

8. Highlight Important Stories

Highlight Important Stories

Use Story highlights to organize and narrate your brand’s story. Highlights prolong the life of your content and encourage users to follow your brand.

9. Ask for Followers

Ask for Followers

Encourage users to follow you through direct requests in captions and comments. Prompt interaction and engagement with your brand.

10. Stay Trend-Savvy

Latest Instagram Trend

Align your content and hashtags with popular trends to enhance engagement and visibility. Ensure your content aligns with your audience’s interests.

11. Run Contests and Giveaways

Instagram Contests and Giveaways

Attract more users to your profile by running contests and giveaways. Encourage actions like liking, sharing, commenting, or using specific hashtags.

12. Consistency is Key

Instagram Consistency

Maintain a consistent posting schedule and theme to engage your audience effectively. Scheduling posts in advance ensures a steady flow of content.

13. Monitor Your Instagram Growth

Instagram Growth

Regularly track your growth and analyze data analytics to identify areas for improvement and replicate successful strategies.

14. Use Instagram Ads

Use Instagram Ads

Harness Facebook’s ad manager for Instagram ads. These targeted ads expose your content to a broader audience based on interests, demographics, and behaviors.

15. Create Visually Appealing Ads

Create Visually Appealing Ads on Instagram

Grab user attention with visually captivating ads. Use natural, platform-native images, limit text, keep captions relevant, and employ hashtags for broader exposure.

Get More Instagram Followers in 15 Steps

Follow these steps to provide your audience with a premium and engaging Instagram experience, regardless of your current follower count:

  1. Define your Instagram account’s overall goal.
  2. Develop a well-thought-out content marketing strategy.
  3. Optimize your profile for maximum engagement.
  4. Share attention-grabbing photos.
  5. Craft informative captions for your images.
  6. Utilize relevant hashtags to attract new users.
  7. Plan your stories and posting schedule.
  8. Find and follow your target audience.
  9. Follow 50 users every hour.
  10. Actively participate in the community.
  11. Collaborate with relevant users and engage in cross-promotion.
  12. Organize challenges and competitions.
  13. Run Instagram advertisements.
  14. Connect your Instagram account with offline clients.
  15. Continuously improve by tracking what works.


This guide has explored the latest Instagram marketing trends and provided actionable steps to increase your Instagram followers. Instagram’s vast potential awaits those who invest time, effort, and creativity. Start your journey to boost your Instagram followers in 2023, and watch your brand flourish on this dynamic platform.


1. What are the most effective strategies for increasing Instagram followers?

Effective strategies include using relevant hashtags, posting high-quality content, engaging with other users, running contests and giveaways, and using paid advertising.

2. How do I choose the right hashtags for my Instagram posts?

Choose hashtags that are relevant to your niche and widely used by your target audience. You can use a hashtag generator to help you find suitable hashtags.

3. How do I create high-quality content for Instagram?

Focus on creating visually appealing content that resonates with your audience. Ensure your content is consistent with your brand identity and provides value.

4. How do I engage with other users on Instagram?

Engage with other users by liking, commenting, and sharing their posts. Following relevant users and participating in discussions can also help build connections.

5. How do I use Instagram Stories to increase my followers?

Instagram Stories can boost follower growth by showcasing behind-the-scenes content, running contests, and offering a more personal look at your brand.

6. How do I run contests and giveaways on Instagram?

Run contests and giveaways by asking users to like, share, comment, use a specific hashtag, tag friends, or share user-generated content. Ensure that the prizes are relevant and the rules are clear.

7. How do I use paid advertising on Instagram?

Use Facebook’s ad manager to create and target Instagram ads to a specific audience. Experiment with different ad formats to find what works best for your brand.

8. How do I track my Instagram growth?

Use Instagram Insights and third-party analytics tools to monitor follower count, engagement rate, and other performance metrics. Analyze the data to refine your strategy.

9. What are some common mistakes to avoid when trying to increase Instagram followers?

Common mistakes include using irrelevant hashtags, posting low-quality content, not engaging with other users, and resorting to spammy tactics. Focus on providing value and building genuine connections.

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